Well, my personal answer to the title question is 'Modi Sarkaar' ofcourse but then again, i dont want to make this blog as a propaganda bugle for the BJP or 'rashtravadis' as many calls us (with a negative connotation ofcourse). Anyways, you cant shut mouths of each and every individual who is out there to criticize you as you are not supporting his/her party so chuck it. Who cares. You know whom you voting for. Hell, you have already voted for your own candidate. So shut it and forget it!
I dont know whether this feeling is mutual or its just me that 2014 elections are on a very different level. People, technology, media, corporates, fan following and what not has been an active part of this time's campaign. Rather than they participating, its the 'way' in which they are doing that. Where jingles and songs and specific ads were the carryovers from the past, this time around, social media, one point focus, news channels seem to make the difference. I would like to touch up more on the last one here. We all remember the 49 day CM of Delhi, Mr Arvind Kejriwal. I dont wanna go into his relations to US foundations or Congress and whatever. But why i have mentioned him is because the continuous footage he got from the media all over. To a certain extent, it want be wrong to say that media has contributed in a way in making him what he is today (btw is he anything today? #doubt). Agreed the Nirbhaya case and Anna Hazare gave him the much needed push and made him the CM of Delhi. Did he delivered or not is a different debate all together. So for now, media made a certain difference!
Lets change gears and move to our next candidate, the one who was born to be the PM of India, Mr Rahul Gandhi. For him i would say, media hardly did any good and in actual wasnt it the other way round! But all said and done, there was much more to be done in continuation to visiting poor shanties and sharing meals. I dont know whether he came up of something out of this world all together, honestly. Please dont consider this ignorance of mine as a 'no support' to the scion of the great indian dynasty. Though he had some presence on social media and brought in folks from his youth wings to make some ads, which all of us know, backfired. He will have the poor votes, but educated ones am not sure of. So lets keep him aside for now.
Lastly, lets come to the PM aspirant. Mr Narendra Modi. Supporting him or not, i would just request one and all to take a neutral look at his marketing strategy. It was 360 degress! The educated ones from the urban areas were targeted via social media, the educated ones from semi-urban and rural areas were given additional attention via on field teams, rural ones were targeted via party workers with a tiered down approach wherein daily reports were generated and shared to make next day strategies. Then there were Modi branded merchandises from pens to sarees to cups to mobile phones. Teams from every economic strata was active in this exercise not forgetting the vast NRI base in the US and other countries making their own contributions. If this was not enough, his first rally in Delhi as PM designate was aired on LED screens spread across 100 locations across the city. So if you cant come to the rally, watch me wherever you are! If all was not enough, he started with 3D speeches to reach a wider audience across the nation. But the core to the BJP strategy was one slogan, 'Ab ki baar, Modi Sarkaar'. If you all have observed, this went so viral on social media that it became part of public discussions on a day to day basis. Hell, when i asked for a leave to my boss, he asked me the same question, 'ab ki baar...?' and well my ans was known! His challenge was so focused or shall i say BJP's challenge was so focused on him as the savior of the party fortunes that every BJP wall was painted by his name.
On a serious note, I dont know whats in there on 16th May but if the popular guy is not becoming the PM then some things that can happen are as follows:
Sensex dipping 2500 points
Rupee going on to 65
Real estate market losing another 10%
Gold getting dearer
and more.
Reason is that all these are sentimental indicators in the short run and all have already considered him as PM in their recent performances. Anyways, as agreed, we are not to discuss this. Hope india gets what it deserves and people are able to choose one of the lesser evil!
Jai Hind.
I dont know whether this feeling is mutual or its just me that 2014 elections are on a very different level. People, technology, media, corporates, fan following and what not has been an active part of this time's campaign. Rather than they participating, its the 'way' in which they are doing that. Where jingles and songs and specific ads were the carryovers from the past, this time around, social media, one point focus, news channels seem to make the difference. I would like to touch up more on the last one here. We all remember the 49 day CM of Delhi, Mr Arvind Kejriwal. I dont wanna go into his relations to US foundations or Congress and whatever. But why i have mentioned him is because the continuous footage he got from the media all over. To a certain extent, it want be wrong to say that media has contributed in a way in making him what he is today (btw is he anything today? #doubt). Agreed the Nirbhaya case and Anna Hazare gave him the much needed push and made him the CM of Delhi. Did he delivered or not is a different debate all together. So for now, media made a certain difference!
Lets change gears and move to our next candidate, the one who was born to be the PM of India, Mr Rahul Gandhi. For him i would say, media hardly did any good and in actual wasnt it the other way round! But all said and done, there was much more to be done in continuation to visiting poor shanties and sharing meals. I dont know whether he came up of something out of this world all together, honestly. Please dont consider this ignorance of mine as a 'no support' to the scion of the great indian dynasty. Though he had some presence on social media and brought in folks from his youth wings to make some ads, which all of us know, backfired. He will have the poor votes, but educated ones am not sure of. So lets keep him aside for now.
Lastly, lets come to the PM aspirant. Mr Narendra Modi. Supporting him or not, i would just request one and all to take a neutral look at his marketing strategy. It was 360 degress! The educated ones from the urban areas were targeted via social media, the educated ones from semi-urban and rural areas were given additional attention via on field teams, rural ones were targeted via party workers with a tiered down approach wherein daily reports were generated and shared to make next day strategies. Then there were Modi branded merchandises from pens to sarees to cups to mobile phones. Teams from every economic strata was active in this exercise not forgetting the vast NRI base in the US and other countries making their own contributions. If this was not enough, his first rally in Delhi as PM designate was aired on LED screens spread across 100 locations across the city. So if you cant come to the rally, watch me wherever you are! If all was not enough, he started with 3D speeches to reach a wider audience across the nation. But the core to the BJP strategy was one slogan, 'Ab ki baar, Modi Sarkaar'. If you all have observed, this went so viral on social media that it became part of public discussions on a day to day basis. Hell, when i asked for a leave to my boss, he asked me the same question, 'ab ki baar...?' and well my ans was known! His challenge was so focused or shall i say BJP's challenge was so focused on him as the savior of the party fortunes that every BJP wall was painted by his name.
On a serious note, I dont know whats in there on 16th May but if the popular guy is not becoming the PM then some things that can happen are as follows:
Sensex dipping 2500 points
Rupee going on to 65
Real estate market losing another 10%
Gold getting dearer
and more.
Reason is that all these are sentimental indicators in the short run and all have already considered him as PM in their recent performances. Anyways, as agreed, we are not to discuss this. Hope india gets what it deserves and people are able to choose one of the lesser evil!
Jai Hind.
No comments:
Post a Comment